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3DLABS Semiconductor and the DMS-02 Media Processor Nominated by EDN Magazine in its 17th annual Innovation of the Year Awards

26 February 2007 : 3DLABS Semiconductor's DMS-02 media processor has been selected from a field of hundreds as a finalist for this year's EDN Innovation Awards. Instituted in 1990, the Innovation Awards honor the products and technologies that have shaped the semiconductor industry over the past year.

The DMS-02 Media Processor was selected as a finalist in the Multimedia IC category where nominees must have demonstrated innovation that resulted in a significant advance in technology and/or product development during the past 12 months.

Detailed nomination criteria for the DMS-02 can be viewed at:
http://www.edn.com/index.asp?layout=InnovationAwardComp&year=2006&order=19

3DLABS will be demonstrating the DMS-02 at the CeBIT tradshow in Hannover, Germany 15-21 March and can be found on the Tele Atlas booth, Hall 11 - Stand D37.
 

“Our 2006 roster of Innovation finalists includes great products across the analog, digital, software, and test spaces. We received a tremendous set of mixed-signal ASSP entries, and more processor entries than ever,” states EDN Editor-In-Chief Maury Wright. “I look forward to the rigorous voting process and know that the winners will be top notch.”

Based on a fully programmable array of floating-point processors the DMS-02 is the first handheld media processor capable of HD 720p H.264 video playback and fully exploits the parallel nature of traditional video, image, audio, 2D/3D graphics and signal processing while having the flexibility to adapt to emerging standards and applications such as software GPS, software defined radio, digital media broadcast and physics processing for game engines.

The DMS-02 incorporates 24 floating-point processing elements, dual ARM® 926EJ cores, multi-level caches, three bi-directional video stream ports, 32 or 64-bit mobile memory for up to 1.6 GBytes of bandwidth and peripheral interfaces to LCDs, CMOS sensors, IDE Disks, USB OTG, Flash memory and Audio DACs. The device is OS independent with first Software Development Kits supporting embedded Linux 2.6.

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About 3DLABS
3DLABS is a pioneering fabless semiconductor supplier of fully programmable media processors that deliver a rich mix of video, imaging, 2D/3D graphics, audio and floating-point capabilities. Based on an array of floating-point processing elements and dual ARMŽ cores the DMS architecture has the performance, flexibility and low power consumption required to target a broad range of devices; portable media players, navigation systems, automotive infotainment, video conference and surveillance, mobile handsets and embedded systems.

3DLABS was originally founded in 1994 and has experience in developing fully programmable visual computing solutions with expertise in complex silicon design, parallel processing, hardware design and software development, including pioneering work on OpenGL 2.0 and OpenGL ES. 3DLABS has design centres based in England, and offices in Milpitas, California and Huntsville, Alabama.

3DLABS is a registered trademark of 3DLABS Inc., Ltd. in the United States and/or other countries. All other brand and product names mentioned herein are trademarks of their respective owners and are hereby recognised as such. 3DLABS is currently a wholly-owned subsidiary of Creative Technology Ltd.  

About EDN/Reed Business Information
Known as the “Voice of the engineer,” Waltham, MA-based EDN serves the vital information needs of design engineers and engineering managers worldwide. The EDN franchise includes EDN, EDN Europe, EDN Asia, EDN China, EDN Japan, and EDN.com.
EDN is published by Reed Business Information (www.reedbusiness.com), the largest
business-to-business publisher in the U.S. and a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) - a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.

Safe Harbor for Forward-Looking Statements
This news bulletin contains forward-looking statements, including statements related to growth in potential markets for 3DLABS’ products and the ability of its products to address consumer needs. These forward-looking statements involve risks and uncertainties that could cause Creative’s actual results to differ materially. Such risks and uncertainties include: 3DLABS’ ability to gain market acceptance for its products with customers in the portable digital entertainment, portable navigation, video conferencing, automotive infotainment, video surveillance, high-end mobile handsets and other markets; 3DLABS’ ability to timely develop new products that gain market acceptance and to manage frequent product transitions; and competitive pressures in the marketplace. For further information regarding the risks and uncertainties associated with Creative’s business, please refer to its filings with the SEC, including its Form 20-F for fiscal 2006 filed with the SEC. Creative undertakes no obligation to update any forward-looking statement to conform the statement to actual results or changes in Creative’s expectations.

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